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Avagance — Terms of Service

Last updated: 1 July 2026

1. About these terms

These Terms of Service (the "Terms") are a legal agreement between you and Bro In Finance Ltd (trading as "Avagance", and referred to as "Avagance", "we", "us" or "our"), a company registered in England and Wales under company number 15991387, with its registered office at 128 City Road, London, EC1V 2NX.

These Terms govern:

• your use of our public website at https://avagance.com (the "Website"); and
• your access to and use of the Avagance software platform, adviser and client portals, AI assistant ("Ava"), applications, APIs and related services (together, the "Platform").

By accessing the Website or using the Platform, or by clicking to accept these Terms, you agree to be bound by them. If you do not agree, do not use the Website or the Platform.

If you use the Platform on behalf of a firm or organisation, you confirm that you have authority to bind that organisation, and "you" means both you and that organisation.

2. Who Avagance is — and what we are not

Avagance provides software for UK financial advisers. We are a technology provider.

We are not authorised or regulated by the Financial Conduct Authority (FCA), and we do not provide financial, investment, tax, legal or regulatory advice. The Platform is a tool that helps regulated firms and their staff do their own work. You remain fully responsible for the advice you give, for your regulatory obligations (including under the FCA Handbook, Consumer Duty, MiFID II, SMCR and CASS as applicable), and for any decisions you or your clients make. See section 10.

3. Eligibility

The Platform is intended for business use by financial-advice firms and their staff, and by other authorised users. By using the Platform you represent that:

• you are at least 18 years old and can form a binding contract;
• you are using the Platform for business or professional purposes, not as a consumer; and
• where you are a financial-advice firm or an individual acting for one, you (or the firm on whose behalf you act) hold, and will maintain, any authorisations, permissions and registrations required to carry on your regulated activities.

The Platform is offered to users in the United Kingdom. We make no representation that it is appropriate or available for use elsewhere.

4. Accounts and security

To use most of the Platform you must create an account or be invited to one. You agree to:

• provide accurate, current and complete information;
• keep your login credentials confidential and enable multi-factor authentication where offered;
• be responsible for all activity under your account;
• ensure that each user has their own account and does not share credentials; and
• notify us promptly at [support@avagance.com] of any unauthorised access or security incident.

A customer firm's administrator is responsible for managing its users, roles and permissions, and for the acts and omissions of its users.

5. Trials, plans, fees and billing

5.1 Free trial. We may offer a free trial (currently 14 days for eligible plans). At the end of the trial your subscription will begin and fees will become payable unless you cancel before the trial ends. We may change or withdraw trial offers at any time.

5.2 Subscriptions and packages. The Platform is offered on subscription plans (which may be priced per firm, per seat, and/or by AI-credit usage). The plan, price, seat count and billing period that apply to you are those you select at sign-up or that are set out in an order form or invoice.

5.3 Payment. Fees are payable in advance by the method you provide. Card payments are handled by our payment processor (Stripe); by subscribing you authorise recurring charges for your plan until you cancel. Unless stated otherwise, fees are exclusive of VAT and other taxes, which you are responsible for paying.

5.4 Renewal. Subscriptions renew automatically for successive periods unless cancelled before the end of the current period, in accordance with your plan.

5.5 Changes to fees. We may change our fees. For existing subscriptions, we will give you reasonable prior notice, and changes take effect from your next renewal.

5.6 Non-payment. If payment fails or is overdue, we may suspend or restrict access until the amount is paid. Except where required by law or expressly stated, fees are non-refundable.

6. Beta and evolving features

Parts of the Platform are provided on a beta or early-access basis and are identified as such (or are otherwise still under active development). Beta features:

• are provided "as is" and may be changed, limited or withdrawn at any time;
• may contain bugs or errors and may not be as reliable as generally available features; and
• should be used with additional care, particularly for anything client-facing or compliance-related.

Your feedback on beta features is welcome and may be used by us to improve the Platform.

7. AI-assisted features ("Ava")

The Platform includes AI-assisted features, including our assistant Ava, that generate drafts, summaries, analyses, suggestions and other content. You acknowledge and agree that:

• AI output is assistive and may be inaccurate, incomplete or unsuitable. It is a starting point, not a finished product or advice.
• A qualified human must review all AI output before it is relied on, sent to a client, or used in any regulated communication or document. Compliance and suitability decisions remain yours.
• We do not warrant that AI output is accurate, current, complete, or fit for any particular purpose, and we are not liable for reliance on AI output that has not been properly reviewed.
• AI features rely on third-party providers (see section 12) and your use of them is subject to their acceptable-use requirements as passed through by us.

8. Acceptable use

You must not, and must not permit any user or third party to:

• use the Platform unlawfully, or in breach of any applicable law, regulation, or regulatory obligation;
• access or use the Platform to build a competing product, or copy, scrape, reverse-engineer, decompile or attempt to derive source code (except to the extent this restriction cannot be excluded by law);
• upload or transmit malware, or interfere with, disrupt, probe or attempt to gain unauthorised access to the Platform, its infrastructure, or other users' data;
• circumvent usage limits, security features, authentication or access controls;
• use the Platform to send spam or unlawful communications, or to process personal data unlawfully;
• misrepresent AI-generated content as independently verified where it has not been; or
• resell, sublicense, rent or otherwise make the Platform available to third parties except as expressly permitted.

We may suspend or terminate access for a serious or repeated breach of this section (see section 15).

9. Your responsibilities and your data

9.1 Your data. "Your Data" means the data you and your users submit to or generate on the Platform, including data about your clients. As between you and us, you own Your Data and are responsible for its accuracy, legality, and for having the necessary rights and lawful bases to provide it to us.

9.2 Licence to us. You grant us a non-exclusive, worldwide licence to host, copy, process, transmit and display Your Data only as needed to provide and support the Platform, to keep it secure, and as permitted by these Terms and our Data Processing Agreement.

9.3 Data protection. Where we process personal data within Your Data on your behalf, we do so as your processor, and our Data Processing Agreement (DPA) applies. You are the controller of your clients' personal data and are responsible for your own privacy notices, lawful bases, consents, and data-subject requests. Our handling of personal data for which we are the controller is described in our Privacy Policy.

9.4 Regulatory responsibility. You are solely responsible for meeting your own legal and regulatory obligations, including record-keeping, suitability, disclosure, Consumer Duty outcomes, financial-promotion approval, and complaint handling. The Platform's compliance and audit features are aids, not a substitute for your own controls and judgment.

9.5 Backups. While we take reasonable measures to protect and back up data, you are responsible for retaining your own copies of records you are required to keep.

10. No financial or regulatory advice

The Website, the Platform, and any AI output are provided for informational and productivity purposes only and do not constitute financial, investment, tax, legal or regulatory advice, or a recommendation, from Avagance. Any figures, projections, analyses, valuations, model outputs or compliance indicators produced by the Platform:

• are estimates and tools to support a professional's own judgment;
• may rely on assumptions, third-party data, and market data that can be incomplete, delayed or inaccurate; and
• must be independently checked by a suitably qualified person before being relied on or communicated to a client.

Capital is at risk. Nothing on the Website or Platform is an offer, solicitation or recommendation to buy, sell or hold any investment.

11. Intellectual property

11.1 Our IP. The Platform, the Website, and all software, content, designs, trademarks (including "Avagance" and "Ava"), and other materials we provide are owned by or licensed to us and are protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform for your internal business purposes during your subscription, subject to these Terms. All rights not expressly granted are reserved.

11.2 Feedback. If you give us feedback or suggestions, we may use them without restriction or obligation to you.

11.3 Your IP. We claim no ownership of Your Data or of the reports, documents and other outputs you create using the Platform, other than the limited licence in section 9.2.

12. Third-party services and integrations

The Platform integrates with, or relies on, third-party services (for example, cloud hosting, AI and machine-learning providers, payment processing, CRM systems such as Intelliflo, cash-flow planning such as Voyant, e-signature services, and email delivery). Where you choose to connect a third-party service:

• you authorise us to exchange data with it as needed to provide the integration;
• your use of that service is governed by that provider's own terms and privacy policy, and you are responsible for your relationship with it; and
• we are not responsible for third-party services, their availability, or their acts or omissions.

We may add, change or remove integrations and sub-processors from time to time, subject to our DPA where applicable.

13. Availability, support and changes

We aim to keep the Platform available and to provide support during our normal business hours, but — particularly during beta — we do not guarantee uninterrupted or error-free operation, and no specific service level applies unless separately agreed in writing. We may perform maintenance, and we may modify, add to, or discontinue features, provided we do not materially reduce the core functionality of a paid subscription during its current term without a reasonable alternative or notice.

14. Warranties and disclaimers

14.1 We warrant that we will provide the Platform with reasonable skill and care.

14.2 Except as expressly stated in these Terms, and to the fullest extent permitted by law, the Website and Platform are provided "as is" and "as available", and we disclaim all other warranties, conditions and representations, whether express or implied, including any implied warranties of satisfactory quality, fitness for a particular purpose, accuracy, non-infringement, and any warranty that the Platform will be uninterrupted, error-free, secure, or that AI output or analytics will be accurate or suitable.

15. Suspension and termination

15.1 By you. You may cancel your subscription in accordance with your plan; cancellation takes effect at the end of your current billing period unless stated otherwise.

15.2 By us. We may suspend or terminate your access, in whole or in part, if: (a) you materially breach these Terms (including sections 5, 8 or 10) and do not remedy a remediable breach within a reasonable period after notice; (b) we are required to do so by law or regulation; (c) your account is a security or legal risk; or (d) non-payment (section 5.6). Where practicable and lawful, we will give notice before suspending or terminating.

15.3 Effect. On termination, your right to use the Platform ends. For a period after termination (as set out in our DPA, or otherwise a reasonable period), you may export or request a copy of Your Data, after which we may delete it in accordance with our retention practices and legal obligations. Sections that by their nature should survive termination (including sections 9–11, 14, 16–18 and 20) will survive.

16. Limitation of liability

16.1 Nothing in these Terms limits or excludes either party's liability for: death or personal injury caused by negligence; fraud or fraudulent misrepresentation; or any liability that cannot lawfully be limited or excluded.

16.2 Subject to section 16.1, and to the fullest extent permitted by law, we are not liable for: (a) loss of profits, revenue, business, goodwill, anticipated savings, or opportunity; (b) loss or corruption of data (beyond our obligation to take reasonable measures under these Terms and the DPA); (c) any regulatory fine, sanction, or client complaint or claim arising from your regulated activities; (d) any loss arising from your reliance on AI output, analytics, or Platform content that has not been independently reviewed; or (e) any indirect or consequential loss.

16.3 Subject to sections 16.1 and 16.2, our total aggregate liability arising out of or in connection with these Terms, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited to the total fees you paid to us for the Platform in the 12 months immediately before the event giving rise to the liability (or, if the Platform was provided free of charge, £100).

16.4 You are responsible for your use of the Platform and for meeting your own regulatory obligations; the allocation of risk in this section reflects the fees charged and the fact that you retain professional responsibility for your own advice and decisions.

17. Indemnity

You agree to indemnify and hold us harmless against reasonable losses, damages, liabilities, costs and expenses (including reasonable legal fees) arising from: (a) your breach of these Terms or applicable law; (b) Your Data or your use of the Platform, including any claim that Your Data infringes a third party's rights or was processed unlawfully; or (c) any regulated advice or service you provide to your clients. We will notify you of any such claim, allow you to control the defence (with our reasonable cooperation), and not settle without your consent (not to be unreasonably withheld).

18. Confidentiality

Each party may receive confidential information of the other. Each party will keep the other's confidential information confidential, use it only to perform these Terms, and protect it with reasonable care. This does not apply to information that is public through no breach, independently developed, lawfully received from a third party, or required to be disclosed by law (with notice where lawful). Our security and data-handling commitments for personal data are set out in the DPA and Privacy Policy.

19. Website use

When using the Website, you must not misuse it, attempt to gain unauthorised access, introduce malicious code, or use it other than for its intended informational and enquiry purposes. Content on the Website is provided for general information, may change without notice, and does not constitute advice or an offer. We may update, suspend or withdraw the Website at any time.

20. Governing law and jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them or their subject matter (including non-contractual disputes), are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that we may bring proceedings to enforce our rights in any competent jurisdiction.

21. General

• Changes to these Terms. We may update these Terms from time to time. Material changes to subscription terms take effect at your next renewal or on reasonable notice; other changes take effect when posted with an updated "Last updated" date. Continued use after changes means you accept them.
• Entire agreement. These Terms, together with any order form, the DPA, and our Privacy Policy, form the entire agreement between us on their subject matter and supersede prior discussions. Where a signed order form or master agreement conflicts with these Terms, that agreement prevails.
• Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign them to an partner or in connection with a merger, acquisition or sale of assets.
• Subcontracting. We may use subcontractors and sub-processors to provide the Platform, and remain responsible for their performance under these Terms and the DPA.
• Force majeure. Neither party is liable for failure or delay caused by events beyond its reasonable control.
• No waiver. A failure to enforce a right is not a waiver of it.
• Severability. If any provision is held invalid or unenforceable, the rest remain in effect and the provision will be modified to the minimum extent necessary.
• Notices. We may give notices by email to your account contact or by posting on the Platform. Formal legal notices to us should be sent to [legal@avagance.com] and to our registered office.
• Third-party rights. Except as expressly stated, a person who is not a party to these Terms has no rights to enforce them under the Contracts (Rights of Third Parties) Act 1999.
• Relationship. Nothing in these Terms creates a partnership, agency, or employment relationship between us.

22. Contact us

Bro In Finance Ltd (trading as Avagance) Registered office: 128 City Road, London, EC1V 2NX Company number: 15991387 (England and Wales) General / support: [support@avagance.com] Legal: [legal@avagance.com]

For how we handle personal data, see our Privacy Policy.