Avagance — Website Privacy Notice
Last updated: 1 July 2026
1. Who we are
This notice explains how Bro In Finance Ltd (trading as "Avagance", "we", "us", "our") handles personal data collected through our website at https://avagance.com (the "Website").
For this data, Avagance is the data controller. We are registered in England and Wales under company number 15991387, registered office 128 City Road, London, EC1V 2NX. Contact us about privacy at info@broinfinance.com.
We are a software provider for UK financial advice firms and are not FCA-authorised; we do not provide financial advice.
2. Who this notice is for
- Prospects who join our waitlist, request early access / a demo, or use "Get started".
- Enquirers who contact us (including Enterprise/contact forms).
- Partners who register for our Partner Programme through the Website (see section 5).
- Visitors to the Website generally (analytics and cookies).
(If you are a client of an advice firm that uses the Avagance platform, that firm — not Avagance — is your data controller; please contact the firm.)
3. What we collect and why
| We collect | For example | Why (purpose) | Lawful basis (UK GDPR) |
|---|---|---|---|
| Waitlist / get-started details | Full name, firm, FCA reference number, role, work email; optional "help me get set up" request | Register your interest, contact you, set up access, respond to your request | Steps prior to a contract; legitimate interests |
| Contact / enquiry details | Name, firm, work email, number of advisers, your message | Respond to and manage your enquiry | Legitimate interests; steps prior to a contract |
| Partner registration details | See section 5 | Operate the Partner Programme | Contract; legitimate interests; legal obligation |
| Marketing preferences | Consent choices, opt-outs | Send (and stop sending) updates you ask for | Consent, or legitimate interests for existing business contacts |
| Usage / technical data | IP address, device/browser, pages viewed, referral source | Run, secure and improve the Website; analytics | Legitimate interests (and consent for non-essential cookies) |
We do not seek special category data through the Website.
4. Marketing communications
Where you ask us to, or where permitted for business contacts, we may email you Avagance updates (including early-access and product news). You can opt out at any time using the unsubscribe link or by emailing info@broinfinance.com. This does not stop necessary service messages (for example, about your partner payments).
5. Partners (Partner Programme registrants)
If you register for the Avagance Partner Programme through the Website, we process your personal data as controller to run the Programme. This is in addition to the Partner Programme Agreement and the Cookie Notice (which explains referral-tracking cookies).
What we collect from partners
- Identity and contact: name, business/trading name, website or channels, email, telephone.
- Payment and tax details: the bank / PayPal / payout details and any tax information (for example, VAT status) we need to pay your commission and meet our tax and accounting obligations.
- Programme and performance data: your Partner Account details, Referral Links, referrals attributed to you, clicks/sign-ups, commission earned and paid.
- Communications: your correspondence with us about the Programme.
Why we use it, and our lawful basis
- To operate the Programme, track referrals, and calculate and pay commission — performance of the Partner Programme Agreement.
- To prevent fraud and abuse, verify referrals, and protect the Programme — legitimate interests.
- To meet tax, accounting and other legal obligations relating to payments to you — legal obligation.
- To send you Programme-related updates — legitimate interests (service messages) or consent (marketing).
Sharing. We share partner data only as needed — for example, with our payment provider to pay you, our partner-tracking provider (if we use a third-party platform), and our professional advisers (accountants/auditors), and where required by law. See section 7.
Retention. We keep partner data for the duration of your participation and then only as long as needed — payment and tax records are generally kept for at least 6 years to meet legal requirements; other data is deleted or anonymised sooner.
6. Cookies
The Website uses cookies and similar technologies, including strictly necessary cookies, and — with your consent — analytics and partner/referral-tracking cookies. See our Cookie Notice for details and how to manage your choices.
7. Who we share personal data with
We share personal data only where necessary, with: our service providers (for example, hosting, email delivery, form/bot protection, analytics, payment processing, and partner tracking) acting under contract; our professional advisers; and authorities or other parties where required by law, to enforce our terms, or in connection with a corporate transaction. Some providers may process data outside the UK — where they do, we use an appropriate safeguard (such as the UK IDTA / UK Addendum) recognised under UK data-protection law. We do not sell your personal data.
8. How long we keep it
We keep personal data only as long as necessary for the purposes above: waitlist/enquiry data for the period needed to follow up and while you remain a prospect; partner/payment records for the periods in section 5; marketing data until you opt out or after a period of inactivity; and analytics/logs for a limited period. We then securely delete or anonymise it.
9. Your rights
Subject to the conditions in UK data-protection law, you have the right to access, rectify, erase, restrict or object to processing, to data portability, and to withdraw consent at any time (including opting out of marketing). To exercise a right, email info@broinfinance.com; we may need to verify your identity and will respond within the legal timeframe (usually one month).
10. How we protect data, and changes
We use appropriate technical and organisational measures to protect personal data (including encryption in transit, access controls, and monitoring). We may update this notice from time to time; the "Last updated" date above shows the latest version.
11. Contact and complaints
Bro In Finance Ltd (trading as Avagance) · Company number 15991387 (England and Wales) Registered office: 128 City Road, London, EC1V 2NX · Privacy contact: info@broinfinance.com
If you have a concern, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) — ico.org.uk, helpline 0303 123 1113.